Highland barley wine, with its unique style of pure fragrance and sweetness, enjoys great reputation in the western areas of China. 

Compared to other Tibetan food and drinks, the barley wine is a unique drink for Tibetans. Moreover, from choosing materials, immersion, cooking, fermentation and blending, each procedure is very particular and careful. Therefore, highland barley wine is necessary at festivals, marriage feasts and on some other important Tibetan occasions. 

In November 2011, highland barley wine and its brewing technology were rated as intangible cultural heritages of China.